No time to learn ads?
The Strategist reads what you sell and who buys it, then plans where on Instagram and Facebook your ads show and a daily budget. You approve the plan before a dollar moves.
Stop running ads. Let AI agents run them.
Madder’s AI agents make your Facebook and Instagram ads from your site and run them in your own ad account. Nothing launches without your tap.
Free while in early access. Your daily budget never goes up without your tap.Meta, live today, liveGoogle Ads, rolling out, rolling outTikTok, rolling out, rolling out
CCCrumb & Co.FeedBirthday cakes, made to order.Free delivery in town this month.Get a quote
HPHarbor PlumbingFeedLeaks fixed the same day.Emergency repairs, 7 days a week.Get a quote
FYFlow Yoga LoftStoryYour first class is on us.Intro week, any class, no mat needed.Book a class
JHJuniper Hair StudioFeedBalayage, booked in two taps.New clients get a free gloss.Book now
CFClay & FernFeedHandmade cups, shipped in 3 days.Glazed by hand in small batches.Shop now
Sample businesses, not real data.
See what your ads bring in, on one screen
The Madder dashboard: leads, what each one cost, and the few things that wait for your OK, shown here for sample businesses.
Madder’s home for a sample hair salon: 92 leads in 30 days at $26.96 each, three things waiting for the owner, and four agents at work.
What the four AI agents do for you
Five everyday ad problems, and which agent takes each one off your plate.
Your ads look like everyone else’s?
Real photos and customer quotes from your site, the offers you actually run. Every ad waits for your OK.
Afraid the budget runs away?
Every campaign starts paused in your own ad account. You set the daily cap. When the agents think more money would pay off, they ask, with the leads it would bring.
Ads die on day three and nobody notices?
It spots the ad that got expensive and brings you the fix: pause it and move its money to the one that works. One tap from you, and it’s done.
No idea what your money did?
“How did last week go?” Spend, leads and what each lead cost, in plain words. When nothing needs you, they say so.
FYFlow Yoga LoftSample
Raise the daily cap from $20 to $28?Raise the cap to $28 a day?
Weekdays hit the cap by noon, so your ads are off when people book an evening class.
Now$20 a dayabout 41 leads a month
→
After your tap$28 a dayabout 55 leads a month
+14 leads a month, about $17 eachMonthly limit $600 → $840
The agents can’t raise it themselves.
CampaignsCreated paused in your own Meta ad account
Intro week$14 a day
RunningSunrise flow$6 a day, waits for your tap
Created pausedWatch Madder run ads, start to finish
A one-minute film with no sound: from the plumber’s site to the first leads, with the owner’s two taps in between.
Made for a bigger screen: tap to watch it full screen, or read it below as nine short scenes.
Read the film as text
- You run a business. Ads are a second job. Dozens of settings in Meta’s Ads Manager. While you learn them between customers, the budget keeps going. Madder hands the ad work to four AI agents: they plan, make, launch and watch your ads. You keep the account, the card and the last word.
- One link in. A plan out in a minute. The Strategist read harborplumbing.com: what Harbor fixes, what its customers say about it and what a day of ads should cost.
- By 9:20, three ads were waiting. Made from photos already on Harbor’s site and a line from Tom’s review. None ran before the owner said OK.
- One tap, and it went live. The Launcher set the campaign up paused in Harbor’s own Meta ad account. The owner switched it on.
- Leads came in between jobs. Every lead form in one list: what they need and which ad brought them.
- Day 9: one ad got expensive. Drain cleaning hit $96 a lead. The Optimizer paused it and gave its $15 a day to emergency repairs. Same total a day. (A preview: today a pause or a budget move like this waits for the owner’s tap.)
- Evenings went dark. It asked for $40 more. The cap ran out by 4 pm. The Strategist showed what $160 a day would bring, then waited for the owner’s tap.
- A month in: 84 leads, $41.90 each. Spend, leads and cost per lead on one screen. Harbor’s account, Harbor’s card.
- Stop running ads. Let AI agents run them. They read your site, prepare the ads in your own ad account and watch every dollar. Your daily budget never goes up without your tap. Free while in early access.
Sample business, not real data.
Three steps to your first campaign
Paste your site, set a daily budget, approve the draft. One sitting if you already have a Meta ad account.
You paste your site’s address and sign in with Meta’s own window. Madder connects your ad account and your Facebook Page, and never sees your card.
The Strategist asks you to confirm Instagram and Facebook, then how much a day. You tap an answer.
You read one card: the campaign, the audience, the ad and the daily budget. Approve creates it paused in your own ad account; it runs only after you switch it on.
Madder compared with an ad agency
What agencies usually quote a small business, next to Madder. Terms vary by agency.
| A typical agency | Madder | |
|---|---|---|
| Monthly fee | A monthly retainer, or a share of your ad spend | Free in early access, then a monthly subscription, never a share of spend |
| Setup fee | Often a setup fee | $0 |
| Minimum ad spend | Often a monthly minimum | No minimum from Madder. Meta’s own minimum applies. |
| Before you start | A brief and a kickoff call | Paste your site |
| Ad account and card | Often theirs | Yours |
| Leaving | Usually a contract | Any day |
Questions owners ask before they start
Still unsure? Write to hello@madder.ai. The founder answers.
Can it drain my card?
You set a daily budget, and Meta works to it as a daily average. On a busy day Meta may spend up to 75% more, but a week never goes past seven times your daily budget. That is Meta’s rule. Your daily budget never goes up without your tap. Meta bills your card; Madder never sees it.
Who pays Meta, and what does Madder cost?
You pay Meta from your own ad account and card. Madder will be a monthly subscription, never a share of your ad spend. The price is not set yet. Early access is free, and you see the price before you pay a cent.
Is there a human, or a bot loop?
A human. The founder reads every site and answers every email, including the “not yet” ones, with when. The agents run the ads; a person runs the agents.
What can the agents touch in my Meta account?
Only what you grant in Meta’s own login. That is the ad accounts you tick, your business portfolios (Meta requires it to manage ads; we only use it to find your ad accounts) and the Page your ads run from. Meta’s Page permission would let us read its posts; we don’t. Never your messages or your card. Today every change, including a pause or a budget move, waits for your tap. Pausing an expensive ad and moving money between campaigns inside your approved budget is being built; we will say so here before it starts. Remove access in Meta’s settings any time.
Will I get sales?
We won’t promise it. Nobody honest can. We promise ads built from what you sell, checked every day, inside the limit Meta holds you to, and a plain answer to “what did my money do”. The agents can’t see your orders yet. That is on the list.
What if Meta disables my account?
It happens, most often to new accounts. The appeal is yours to send from Meta. We can’t undo Meta’s decisions, and we don’t see its policy warnings yet. That is next on the list.
What can’t the agents see yet?
Orders and sales in your shop, Meta’s policy warnings, and targeting narrower than a country. They see spend, views, clicks, leads from your ad forms, and what each click and lead cost. The agents write with Meta’s ad rules in mind, but Meta reviews every ad and has the last word.
How do I stop?
Say “pause it” in the chat. A card comes back, you tap, and Meta stops within minutes. Disconnect stops Madder at once; ads already running keep running on Meta until you pause them. Email us and we delete the rest.
No Meta ad account yet?
You open one in Meta Ads Manager. It is free, in your name, and takes about twenty minutes with your card. The agents tell you where to click and pick up when you’re back. They can’t open one for you yet.
Who is it for, and who is it not for?
Business owners with a website and no marketer. A salon, a gym, a shop, a repair service, a studio or a clinic: the agents work from whatever your site sells. Not for agencies, and of little use without a website for the agents to read.
Get early access to Madder
Free while in early access. Stop from the chat, any day. Your ad account, your card and your Page stay yours.
US businesses only for now. The founder replies within 2 working days.
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