Madder Help
Short guides for the owner who runs the ads: what Madder does for you, and the exact clicks for the rest. Every guide carries the date it was last checked.
Madder19 guides
Account auditsAn account audit reads every campaign in parts, ranks what it found, and proposes at most a few changes that wait for your approval.
What the agent remembers, and playbooksThe agent starts every request with a short memory of your workspace and a list of playbooks; both change only through a proposal you approve or an edit you make in Settings.
Approve and launchApprove moves a draft from pending to scheduled; Madder then applies it to the platform, still paused, and nothing spends before you press the button.
BillingAd spend is billed by Meta, Google and TikTok directly; Madder is free during the private beta and its billing screen is coming.
Budgets and the most you pay per winSet a daily budget and a target cost per lead once; every later change arrives as a proposal with the amount spelled out, inside a daily ceiling.
Connect Google Ads and TikTokToday you register a Google Ads or TikTok account by its id; one-click connection with live data is coming.
Connect your Meta ad accountConnect Meta in one click; grant only the ad accounts you want Madder to manage, because every account you grant is imported.
CreativesAdd images to your ad — upload the images your ads show and approve the ones a campaign may use; Madder attaches them paused when you approve the campaign.
Delete your data or disconnectDisconnect a source in Settings to stop Madder at once, revoke the app on the platform, and email hello@madder.ai for full deletion within 30 days.
Describe what you promoteFill in five fields and Madder drafts your first campaign, paused, for you to approve.
How Madder worksMadder drafts your campaign paused, you approve it, it goes live, and every later money move comes back to you as a proposal.
ProductsSave the website, landing page or app you promote as a product once; every campaign brief starts by picking it.
Reset your workspaceThe owner-only reset empties the workspace so you can walk onboarding again — products, creatives, chats, the agent's memory, playbooks, digests, invitations, sources and the queue are deleted; it moves no money and keeps run history, members and settings.
Roles and membersFour built-in roles — owner, admin, operator, analyst — plus custom roles; only owners and admins can approve spend.
Scheduled digestsA schedule runs the agent on its own at a fixed time, writes a digest of the last period, and proposes changes that wait for your approval like any other.
The agent widgetThe agent is a card in the bottom-right corner of every screen; open it with ⌘K, dock it, keep chats and run a skill with /.
Say what counts as a leadMeta records many kinds of action; you tick the ones that are a real enquiry for your business, and Madder counts leads and cost per lead from exactly those.
What Madder does with your dataMadder reads campaigns, metrics and account names, writes only the changes you approve, encrypts your platform token, and never sees passwords or cards.
What the agent can and cannot doThe agent reads your accounts and proposes changes; it never spends, approves, touches platform billing or invents creatives.
Meta10 guides
Handle a rejected ad on MetaMeta reviews every ad against its Advertising Standards; a rejected ad does not run and Madder will not resume it — but Madder does not yet show the rejection: Meta tells you, and you fix the ad or ask for a second look there.
Set up app events and attribution for a mobile appRegister the app with Meta, send install and in-app events through the Meta SDK or a measurement partner, and Madder will only trust installs it can see arrive.
Fix Meta billing, spending limits and payment holdsMeta charges your card directly; when a payment fails or a limit is hit your ads stop, Madder shows the account as limited, and only you can clear it in Meta's payment settings.
Understand business portfolios and ad accountsYour personal Meta login sits above a business portfolio, which owns ad accounts, datasets, Pages and apps; connect only the ad accounts you want Madder to run.
Turn on the Conversions APIThe Conversions API sends your Lead events to Meta from a server as well as the browser, so leads lost to ad blockers and iOS privacy settings still count.
Verify your domain with MetaProve to Meta that your website is yours so your business controls its conversion events and can edit link previews in ads.
Fire a Lead event when someone becomes a leadSend Meta a standard Lead event from your thank-you page or form-success callback so Madder can optimise toward real leads instead of clicks.
Install the Meta pixel code on your sitePaste the pixel snippet Madder wrote into the head of every page, then check that a PageView reaches Meta.
Run a lead-form campaign with Instant FormsA lead-form campaign collects names and emails inside Facebook and Instagram, needs no pixel, and Madder drafts the form for you.
What the Meta pixel and dataset areThe Meta pixel is a small script that tells Meta which visitors became leads; Madder creates it in your ad account for you, and you only install the code.
Google7 guides
Manager accounts, link requests and API accessUnderstand what a manager account (MCC) link is, accept or decline one from an agency or a tool, and know that Google's "Basic" or "Standard" API access is the tool's problem, not yours.
Google Ads billing, ad statuses and appealsSet up how Google charges you, read the policy statuses on your ads, and appeal a disapproval without burning your three attempts.
Link your Google Business Profile and count callsLink your Google Business Profile to Google Ads so your address shows under ads, then switch on call reporting so phone calls count as leads.
Google campaign types and what each one needsKnow what Smart, Search, Performance Max, Demand Gen and App campaigns each need before they can run, and which of them Madder drafts for leads, sales and installs.
Set up conversion actions for leads and salesTell Google Ads which action on your site is a lead — a form, a sign-up or a purchase — so the agent can bid on leads and report cost per lead instead of clicks.
Create a Google Ads accountCreate a clean Google Ads account with no campaign in it, pick the currency and time zone you will keep forever, and copy the 10-digit Customer ID that Madder asks for.
Install the Google tag on your websitePut the one Google tag on every page of your site — through your site builder, Google Tag Manager or by pasting the snippet — so Google Ads can count leads and Madder can create conversion actions on top of it.
TikTok5 guides
Measure app installs and in-app events on TikTokRegister your app in TikTok Events Manager and connect a mobile measurement partner or TikTok's SDK so App Promotion campaigns can be created and installs count as leads.
TikTok billing, ad review and permissionsPick how TikTok bills you, understand what happens when an ad is rejected and how to get it re-reviewed, and give people only the Business Center permissions they need.
Create a TikTok ad accountCreate a TikTok ad account inside a Business Center, pass TikTok's account review, find the advertiser ID and add the people who will work in it.
Send TikTok events from your server (Events API)Add TikTok's server-side Events API next to the pixel — through Shopify or another partner in minutes, or with a developer — so leads still count when browsers block the pixel.
Install the TikTok PixelCreate a TikTok Pixel in Events Manager, put its base code on every page, add a Lead or CompleteRegistration event, and prove it fires with Pixel Helper and Test events.
Your website7 guides
Install Meta and Google tracking on FramerOn Framer, add Madder's snippet as a Custom Code script at the end of the head, set the form to redirect on submit, and fire Lead with a second script scoped to the thank-you page.
Install Meta and Google tracking with Google Tag ManagerWith Google Tag Manager, add the Meta Pixel template from the gallery, fire PageView on all pages and Lead on a form submission or thank-you page trigger, then publish.
Install Meta and Google tracking on a Next.js siteOn Next.js (App Router), load Madder's pixel snippet with next/script in app/layout.tsx, then call fbq('track', 'Lead') in the client after the form succeeds and the router pushes to the thank-you page.
Install Meta and Google tracking on ShopifyOn Shopify you connect the pixel Madder created through the Facebook & Instagram channel instead of pasting code, set data sharing to Maximum, and add a custom pixel only if leads come from a form.
Install Meta and Google tracking on WebflowOn Webflow, paste Madder's snippet into Site settings → Custom code → Head code, redirect the form to a thank-you page, and fire Lead from that page's settings.
Install Meta and Google tracking on WixOn Wix, connect the pixel Madder created through Marketing Integrations (Meta Pixel & CAPI), not Custom code, and let Wix send form submissions as leads.
Install Meta and Google tracking on WordPressOn WordPress, paste the snippet Madder gives you into a header plugin (or the official Meta plugin), fire Lead on your thank-you page, and clear the cache.