Early-access terms

What these terms cover

These terms are the agreement between you and Madder, the operator of madder.ai, for early access to Madder: this website and the app. Madder is run by its founder as an individual; there is no company behind it yet. By asking for early access or using Madder, you agree to them.

Early access is open to businesses in the United States for now. Madder is for businesses. You must be at least 18 and allowed to act for the business whose ads you run with it. How we handle your data is in the privacy policy.

Free during early access

Early access costs nothing. Later, Madder will be a monthly subscription, never a share of your ad spend. Before anything costs money, we tell you the price and you decide. Nothing turns into a paid plan by itself.

Early access means the product is still being built. Features may change, pause or go away, and there may be bugs. We tell you about changes that affect your ads.

Your ad account and your card

Your ads run in an ad account you open and own on Meta or Google Ads. Madder can’t open one for you yet. The platform bills your card for the ads; that charge is between you and the platform. Madder never sees, holds or charges your card.

You keep your account, your Page and your ads. If you stop using Madder, they stay yours.

What waits for your approval

• Nothing launches until you approve it in Madder. New campaigns are created paused; your approval switches them on.
• Your daily budget goes up only with your approval, unless you switch on Autopilot. Then a raise that Madder’s daily check-up suggests may be applied without your approval, by no more than the amounts you set.
• By default every change, including a pause or a budget cut, waits for your approval. Autopilot is off until you switch it on in Settings. With it on, Madder may also cut a budget or pause a campaign without your approval. It never switches a campaign on by itself. You see each change in Madder, and you can switch Autopilot off at any time.
• The platforms spend to your budget as an average. Meta may spend up to 75% more on a busy day but not more than seven times your daily budget in a week; Google may spend up to twice your daily budget on a day but not more than 30.4 times it in a month. Meta and Google set those rules.

Read what Madder prepares before you approve it. Once you approve, you are responsible for that ad and that spend.

Platform rules apply

Every ad must follow the terms and advertising policies of the platform it runs on, as well as the law. Madder does not check ads against the platforms’ rules, so read each ad before you approve it. The platform reviews every ad and has the last word. It can reject ads, limit them or disable accounts. We can’t reverse those decisions; any appeal is yours to send from the platform.

Your content and your ads

Your site, photos, reviews and ads remain yours. You let Madder use them only to make and run your ads and to show you results. You confirm you have the right to use what you give us, including photos and customer quotes, and that what your ads say about your business is true.

Madder can be wrong

Madder is AI. Its plans, ad text and claims can be wrong, out of date or not right for your business. Read the text and the claims in an ad before you approve it, and fix what isn’t true.

Unless you switch on Autopilot, nothing changes in your ad account without your approval. With Autopilot on, Madder makes only the changes listed under “What waits for your approval”, inside the limits you set.

No promise of results

Madder builds ads from what you sell and sets the daily budgets you approve. We can’t promise any number of leads or sales, or a cost per lead. Ad results depend on your offer, your market and the platforms.

Fair use

Don’t use Madder to advertise anything illegal or deceptive, to run ads for a business you’re not allowed to act for, to break into or overload our systems, or to copy Madder. We may suspend access that does.

What stays ours

Madder’s software and this site belong to Madder. During early access you may use them for your business; that is all these terms give you. If you send us ideas or feedback, we may use them to improve Madder, and we owe you nothing for them.

Stopping

You can stop any day, with no contract and no fee. Press Switch off on each campaign’s row in Madder, then Disconnect, or remove Madder in your ad platform’s settings. Disconnecting alone leaves running ads running on the platform until you pause them there. To delete your Madder account and data, email hello@madder.ai.

We may end early access for everyone or for you. Unless it’s for abuse or a legal reason, we tell you at least 14 days before, so you have time to take over your ads.

Limits on our liability

During early access:

• Madder is provided as it is, without promises beyond the ones written on this page.
• We are not responsible for what an ad platform does: rejected ads, disabled accounts, outages, or its own billing.
• We are not responsible for indirect losses, such as lost profits or lost business, or for ad spend you approved.
• If we are responsible for a loss, the most we owe is the larger of what you paid Madder in the 12 months before, or $100. During free early access, that means $100.

Some laws don’t allow these limits. Where they don’t, the limits apply only as far as the law allows, and nothing here takes away rights you have as a consumer.

Which law applies

Early access is free, and these terms don’t pick a governing law or a court: the usual rules of the place where a dispute is heard decide that. If something goes wrong, write to us first; most problems are fixed by email. Whatever this page says, you keep the protections that the law where you live gives you. When a company is formed and paid plans start, we will name the governing law here and tell you before it applies.

These terms and the privacy policy are the whole agreement between us about early access. If a court finds part of them invalid, the rest still applies.

Changes to these terms

We may update these terms as Madder grows. We change the date at the top, and for a change that matters, such as the start of paid plans, we email you before it takes effect. If you don’t agree, you can stop using Madder.

Contact

Questions about these terms, or about your data, go to hello@madder.ai, and the founder answers them.