Guides
Plain answers to what owners ask before and while they run Facebook and Instagram ads: what to spend, who should run them, what is safe. Every guide lists its sources and the day it was last checked.
Agency, DIY or an AI agent – who should run your Facebook ads?Agency, do it yourself or an AI agent for Facebook ads, compared by monthly cost in £ and $, hours a week, who holds the account and when each fits.
Can ChatGPT run my Facebook ads?Since April 2026 Meta's official AI connectors let ChatGPT or Claude read, create and edit ads in your account. What they do, what you need, what is missing.
How much should you spend on Facebook ads?Work out your Facebook ads budget from what a customer is worth, then the most a lead may cost, then a daily budget. With quoted ranges in £ and $.
Is it safe to let an AI tool into your Meta ad account?It can be, if the tool signs in through Meta, uses the official API and cannot spend without you. Where 2026 account restrictions came from, and a checklist.
Looking for the step-by-step instructions?The help site has the exact clicks: connecting Meta, tracking, approvals, billing.
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