AdAmigo and Madder overlap, and AdAmigo is the larger product. It works on an ad account every day, with new ads, budgets and targeting, on Meta and Google, and it says it can also start from a new account. Madder is narrower. It takes an owner with a page, does the setup and the launch on Facebook and Instagram, and can check the campaign daily. The choice comes down to platforms, budget and price.
What we say about AdAmigo comes from its own website, read on 6 October 2026. We have not used the product. We make Madder.
Side by side#
| AdAmigo | Madder | |
|---|---|---|
| Who it says it is for | Agencies and brands of every size, from enterprise agencies to small freelancer and media-buying shops. It says it works without prior ads experience | Small-business owners with no marketer or agency |
| Platforms | Meta and Google Ads from one login. Its home page says TikTok is coming | Meta only (Facebook and Instagram) |
| Price | $99 a month per ad account on the entry plan, which AdAmigo calls ideal for accounts spending under $2,000 a month. $349 a month per ad account for unlimited access. 7-day free trial | Free during early access. It will be paid later and the price is not set |
| How you get in | Sign up and start a trial | Waitlist, by invitation |
| What it does | Generates ad images and text, builds and launches campaigns in bulk, and adjusts budgets and targeting daily | Reads your page, drafts a campaign, builds ads from photos you upload and approve, creates it paused, then checks it daily if you switch that on |
| Changes without you | You choose. Review first, where it prepares recommendations each morning and waits. Or auto-apply, where it makes changes overnight | Off by default. With Autopilot on, budget cuts, pauses and small raises are applied. A launch always waits for you |
| Status with Meta | States that it is a Meta Business Partner | Connects through Meta's official sign-in and API. It is not a Meta Business Partner |
Where AdAmigo is the better pick#
- You spend over about $2,000 a month on ads. AdAmigo says accounts at that level see the strongest results.
- You need Google Ads as well. It runs Meta and Google from one place. Madder does not work with Google Ads.
- You want AI-made ad images. AdAmigo generates them. Madder builds ads from photos you upload.
- You manage several accounts. It prices per ad account and has agency options.
- You want the partner badge. AdAmigo states that it is a Meta Business Partner. Madder is not.
Where Madder is the better pick#
- You want one platform kept simple. Madder asks for a link and your photos. It reads your page and drafts the campaign in plain words.
- Your ad budget is small. At $99 a month per ad account, a tool fee is a large share of a few hundred a month in ads. Madder is free during early access. Its later price is not set, so this may change.
- You want one clear line on spending. In Madder a campaign never starts without your approval, whatever is switched on.
- You want to choose what counts as a lead. Madder counts leads only from the actions you confirmed as real enquiries. See Deciding what counts as a lead.
What Madder does not do today#
- It works with Meta only. Google Ads and TikTok are not available.
- It aims a campaign at a country. It cannot yet aim at a city or an interest.
- It does not adjust targeting. It sets a campaign to bring visits to your page and does not yet optimise for leads or purchases. Its daily check-up suggests a pause, a smaller budget or a larger one.
- Making images and video with AI is coming to early access and is not available today.
- It is in early access, with a waitlist and no customer results to show.
The steps are at How Madder works. If you are deciding between a tool, an agency and doing it yourself, see Agency, DIY or an AI agent. The wider field of tools is in Which AI ads tool fits a small business?.
Questions people ask#
What is a good AdAmigo alternative for a small business?
If you have no marketer, a small budget, and advertise on Facebook and Instagram, Madder is built for that case. If you need Google Ads too, look at tools that list Google among their platforms, because Madder does not.
How much does AdAmigo cost?
Its pricing page lists $99 a month per ad account on the entry plan, which it calls ideal for accounts spending under $2,000 a month, and $349 a month per ad account for unlimited access, with a 7-day free trial (checked 6 October 2026).
Does AdAmigo make changes without approval?
It offers both ways. Its pricing page describes a review-first mode that waits for your approval and an auto-apply mode that makes changes overnight.
Does Madder work with Google Ads like AdAmigo?
No. Madder works with Meta today, which means Facebook and Instagram. Google Ads and TikTok are not available.